AIBusinessFintech

Fintech Leader Dismisses AI Hype, Says Customers Only Care About Solutions

In a refreshing counter to industry trends, Nubank’s CEO states customers are indifferent to AI implementation. The $50 billion fintech giant focuses instead on seamless banking experiences and real-world solutions through strategic technology use.

Customer-Centric Approach Over AI Marketing

In an industry increasingly obsessed with artificial intelligence branding, Nubank CEO Livia Chanes is taking a contrarian stance that appears to be driving remarkable growth. According to reports from the Fortune Most Powerful Women Summit, Chanes declared that customers “don’t care if it’s AI-enabled or not” and instead “just want to have the best experience possible.”