X Redesigns Link Interface to Boost Engagement on iOS Platform
X is implementing significant interface changes to how links are displayed on iOS devices, keeping engagement buttons permanently visible. The platform is also preparing for major algorithmic shifts that will rely more heavily on AI content analysis. These developments represent ongoing efforts to transform X into a comprehensive “everything app” that retains user attention.
X Tests New Link Display Format to Retain User Engagement
X is reportedly testing a significant change to how links are displayed on iOS devices, according to recent reports. The modification keeps the engagement buttons for liking, replying, and reposting permanently visible when users click on external links. Sources indicate this redesign addresses concerns that the previous interface, which completely covered the original post when opening links, was reducing interaction rates with content.