Samsung Brings Phone-Style Multitasking to PC Browsing

According to SamMobile, Samsung has introduced a significant multitasking feature to its Samsung Internet browser for Windows PCs that mirrors functionality long available on Galaxy smartphones. The new Split View capability enables users to open and view two websites side by side within the same browser window, supporting both horizontal and vertical splits with adjustable sizing that allows one panel to occupy up to 90% of the screen. This feature closely resembles the Multi Window functionality found in Samsung’s One UI 8 interface for mobile devices, creating continuity between the company’s phone and PC ecosystems. While similar split-screen features exist in browsers like Microsoft Edge, Samsung’s implementation specifically targets users already familiar with its mobile multitasking approach. This development represents Samsung’s ongoing effort to create a unified experience across its device portfolio.

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The Ecosystem Play That Matters

What makes this development particularly noteworthy isn’t the technical innovation of split-screen browsing itself, but Samsung’s strategic decision to port mobile-first interaction patterns to desktop. Samsung has been steadily building what I’d call an “interaction ecosystem” – where users don’t need to learn new workflows when switching between device types. This approach recognizes that user behavior increasingly transcends device categories, with people expecting similar capabilities whether they’re on a phone, tablet, or personal computer. The continuity between Galaxy phones and Windows browsers represents a clever workaround for Samsung’s limited presence in the desktop OS market, allowing them to extend their user experience philosophy beyond their own hardware platforms.

Where This Fits in the Browser Wars

The timing of this feature rollout is strategic, coming at a moment when browser differentiation has become increasingly challenging. Most modern web browsers offer similar performance and security features, forcing companies to compete on workflow enhancements and ecosystem integration. Samsung Internet’s move into Windows represents an interesting flanking strategy against giants like Chrome and Edge. Rather than trying to beat them on raw performance, Samsung is leveraging its strength in mobile to create a unique value proposition for its existing Samsung Galaxy user base. This approach mirrors what we’ve seen from Apple with Safari’s continuity features, but with the crucial difference that Samsung is bringing its mobile experience to a competing desktop platform.

The Real-World Usability Questions

While split-screen browsing sounds appealing in theory, the practical implementation faces several challenges that Samsung will need to address. Website responsiveness becomes critical when viewing sites in potentially narrow panels – many sites designed for full-screen desktop viewing may not adapt well to constrained widths. There’s also the question of performance impact, as running two complex web applications simultaneously could strain system resources more than using separate browser windows. Samsung Internet will need to demonstrate that its split-view implementation offers tangible advantages over simply arranging separate browser windows, which Windows has supported for decades. The success of this feature will depend on how seamlessly it handles real-world multitasking scenarios beyond simple side-by-side viewing.

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What This Signals for Cross-Device Computing

This development represents a broader industry trend toward device-agnostic user experiences. We’re moving beyond simple synchronization of bookmarks and passwords toward genuine workflow continuity. The next logical step would be for Samsung to enable true session handoff, where users could start a split-screen setup on their phone and seamlessly continue it on their PC. As computing becomes increasingly distributed across multiple devices, features that reduce context switching and learning curves will become significant competitive advantages. Samsung’s approach suggests they understand that in the future, the most successful platforms won’t be those with the best individual devices, but those that create the most cohesive cross-device experiences.