Spotify Enters FAST Market with Samsung Partnership
Spotify has launched its first FAST (free ad-supported streaming TV) channel exclusively on Samsung TV Plus, according to reports from both companies. The new channel, called The Ringer, represents Spotify’s strategic move into the rapidly growing free streaming television market and leverages content from The Ringer podcast network founded by Bill Simmons.
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Sources indicate that this collaboration marks a significant expansion for Spotify beyond its traditional audio streaming service into visual content delivery. The partnership was officially announced through Samsung’s news platform, confirming the exclusive availability on Samsung’s streaming service.
Channel Features and Content Lineup
The Ringer channel will operate 24/7 and feature curated video podcasts from Spotify’s owned podcast studio, according to the announcement. Analysts suggest this move allows Spotify to monetize its podcast investments through advertising while expanding its audience reach to television viewers.
The channel includes multiple popular shows from The Ringer’s extensive library, including:
- The Rewatchables: Film analysis show where hosts dissect classic movies
- Higher Learning: Hosted by Rachel Lindsay and Van Lathan, covering news, politics, and culture
- Book of Basketball 2.0: Bill Simmons’ NBA analysis extending his bestselling book
- The Big Picture: Movie reviews and award show analysis
- The Ringer-Verse: Deep dives into nerd culture franchises
- The Dave Chang Show: Conversations about food, sports, and culture
Platform Availability and User Access
The report states that Samsung TV Plus is integrated into Samsung’s 2025 television lineup, including Neo QLED 8K, Neo QLED 4K, OLED, The Frame, and The Frame Pro models. The service also extends to Galaxy devices, Smart Monitors, and Family Hub appliances, providing broad accessibility for Samsung users.
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Sources indicate that Samsung TV Plus has reportedly surpassed 88 million monthly active users and continues to grow rapidly. The platform has previously partnered with other notable personalities and brands, positioning it as a significant player in the streaming market that analysts suggest is becoming increasingly competitive.
Industry Context and Strategic Implications
The move into FAST channels represents Spotify’s continued diversification beyond music streaming, according to industry observers. This expansion follows broader industry trends where technology companies are exploring new revenue streams and content delivery methods.
Financial analysts monitoring the streaming sector have noted that similar strategic moves by other content providers have shown potential for advertising revenue growth. However, they caution that the competitive landscape remains challenging as multiple platforms vie for viewer attention and advertising dollars.
The partnership allows both companies to leverage their respective strengths—Spotify’s content creation capabilities and Samsung’s hardware distribution network—to capture audience share in the growing free streaming television market, according to industry reports.
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