Business

Macy’s Revival Strategy Shows Early Promise as New CEO Overhauls Historic Retailer

Under new leadership, Macy’s is embracing fundamental retail principles to reverse years of declining sales. The company’s focus on enhanced staffing, visual merchandising, and cultural transformation shows early signs of success amid challenging retail conditions.

Macy’s Strategic Transformation Underway

Macy’s new chief executive officer Tony Spring is implementing a comprehensive turnaround strategy for the 167-year-old department store chain, according to recent reports. After taking leadership in early 2024, Spring has shifted the company away from what he described as denial about its problems and toward embracing fundamental retail improvements.