Adobe has unveiled a new enterprise AI consultancy service responding to major client demands for brand-specific generative models. The AI Foundry platform allows corporations to generate thousands of customized marketing assets while maintaining strict IP control. This move signals Adobe’s strategic push into the competitive enterprise AI market.
Enterprise Demand Drives Adobe’s Custom AI Solution
Major global brands have pushed Adobe to develop specialized generative AI capabilities that understand their specific intellectual property and creative requirements, according to reports from company executives. Hannah Alsark, Adobe’s VP of GenAI New Business Ventures, revealed that Fortune 2000 clients demanded models capable of comprehending their complete product catalogs, brand identities, and creative direction.