VSCO Introduces Advanced AI Editing Platform
Popular video editing and photography platform VSCO is significantly expanding its capabilities with a suite of new artificial intelligence tools, according to reports from TechCrunch. The company announced today that it’s adding support for high-resolution RAW files, non-destructive editing workflows, and content-aware region detection through a new feature set called “AI Labs.”
AI-Powered Object Removal Technology
Sources indicate that VSCO’s new AI Labs includes sophisticated object removal capabilities that compete directly with tools from tech giants Google and Apple. The feature allows users to highlight or circle objects within images, after which the system automatically replaces the selected area with background-matching content. According to the report, VSCO claims its “intelligent area detection” technology blends backgrounds seamlessly without compromising resolution or color fidelity.
Analysts suggest this approach differs from existing AI removal tools that sometimes leave visible artifacts. VSCO reportedly positions its technology as more precise and detail-preserving, making it particularly suitable for professional photographers who require high-quality results. The company is leveraging Black Forest Labs’ FLUX.1 Kontext model to power these advanced features.
Expanding Professional Photography Tools
The mobile app company has been steadily enhancing its professional offerings amid increasing competition in the editing software space. According to reports, VSCO will soon introduce another AI feature called “Upscale,” which claims to enhance image resolution and sharpen details without compromising composition or existing detail quality.
VSCO’s CEO Eric Wittman stated in a release that “Since our inception, VSCO has supported authentic creative expression and has provided photographers with many ways to achieve their desired success. We see how much AI is impacting photography, and are focused on bringing AI tools to our community that are designed specifically to support photographers in achieving creative excellence while respecting the art of their photography.”
Pricing and Availability
The AI Labs features are exclusively available on VSCO’s Pro subscription tier, which reportedly costs $12.99 monthly or $60 annually. The features are currently accessible through the VSCO Studio app on iOS devices. Notably, the company has stated it won’t impose usage limits on how many times subscribers can access the AI Labs tools.
This expansion represents VSCO’s continued efforts to bolster its professional toolset. In May, the company launched an AI-powered whiteboard for photographer-client collaboration, and last year introduced a marketplace connecting photographers with potential clients. Earlier this year, VSCO launched Workspace to help manage bookings and schedules, further establishing its position in the professional photography ecosystem.
Industry Context and Future Implications
The move toward AI-enhanced RAW image format editing reflects broader industry trends as photography tools increasingly incorporate machine learning capabilities. As VSCO expands its AI offerings, the platform is positioning itself as a serious competitor to established professional editing suites while maintaining its signature approach to creative expression.
This development in photography technology comes alongside other significant tech advancements across industries. Recent reports have highlighted developments in areas ranging from legal proceedings and economic policy to media industry changes and AI platform expansions. Additionally, breakthroughs in medical technology and concerns about supply chain dependencies demonstrate the wide-ranging impact of technological innovation across sectors.
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