According to EU-Startups, Norwegian EdTech startup WeWillWrite has raised €2 million in growth capital led by Skyfall Ventures and Spintop Ventures to make writing social and playful for students. The round saw increased participation from existing angel investors including Kahoot! co-founders Johan Brand and Jamie Brooker. Founded in 2019, the platform already serves millions of US students and over 100,000 teachers across elementary and middle schools, addressing the alarming statistic that 73% of American students struggle with writing. After launching in the US and Canada in March 2025, the company plans to strengthen its Norwegian operations while expanding across key US regions ahead of a global launch in 2026-27. Founder Daniel Senn describes their mission as teaching “the next generation to become rocket pilots” rather than just building better AI rockets.
Writing crisis meets AI solution
Here’s the thing: WeWillWrite is tackling what might be education’s most stubborn problem. Writing isn’t like math where there’s one right answer – it’s deeply personal, creative, and frankly, intimidating for many kids. The 73% struggle rate they cite is absolutely staggering when you think about it. That’s not just “some students have trouble” – that’s a systemic failure.
What’s interesting is their approach. They’re not trying to replace teachers with AI or automate the writing process. Instead, they’re using technology to make writing social and collaborative. Students write short texts and give each other feedback, which honestly sounds more engaging than the traditional “write an essay alone and wait two weeks for teacher comments” model. But I have to wonder – does turning writing into a social activity risk making it feel like just another form of social media? There’s a fine line between engagement and distraction.
Norway’s EdTech lone wolf
Looking at the broader European EdTech landscape, WeWillWrite stands out as pretty much the only Norwegian player getting attention in 2025. While German startups are raising €27 million and Swiss companies are collecting €9.3 million, this €2 million round feels almost modest by comparison. But maybe that’s the point – they’re focused and specialized rather than trying to be everything to everyone.
The Kahoot! connection is telling though. Johan Brand and Jamie Brooker doubling down suggests they see something special here. Kahoot! cracked the code on making learning fun through gamification – maybe WeWillWrite can do the same for writing. Still, writing is a much tougher nut to crack than multiple-choice quizzes. The emotional stakes are higher, the feedback needs to be more nuanced, and the learning curve is steeper.
US expansion reality check
Now, breaking into the US education market is notoriously difficult. The fact that they’ve already reached “millions of students” sounds impressive, but I’m curious about the depth of that engagement. Are these one-time users or regular active participants? Teacher Darby Hiebert’s quote about it being “sorely missed” suggests strong adoption, but one teacher’s experience doesn’t tell the whole story.
The real test will be whether they can maintain that growth while expanding across different US regions. Education standards and curricula vary wildly from state to state, and what works in one district might flop in another. Their 2026-27 global launch timeline feels ambitious given these challenges. Basically, they need to prove this isn’t just another flashy EdTech tool that teachers abandon after the novelty wears off.
AI writing paradox
Here’s what really fascinates me about their positioning. They’re talking about helping students master AI as a tool rather than letting AI do the work for them. That’s the billion-dollar question in education right now – how do you teach writing in an age where ChatGPT can generate competent essays in seconds?
Their focus on process-oriented learning and peer feedback suggests they understand that the value isn’t in the final product anymore – it’s in the thinking, revising, and collaborating that happens along the way. But can they really make that process “fun” enough to compete with all the other distractions vying for students’ attention? That’s the real challenge they’re facing, and honestly, €2 million might not be enough to solve it at scale.
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