AISoftware

Adobe Launches Custom AI Platform for Enterprise Brand Management

Adobe has unveiled a new enterprise AI consultancy service responding to major client demands for brand-specific generative models. The AI Foundry platform allows corporations to generate thousands of customized marketing assets while maintaining strict IP control. This move signals Adobe’s strategic push into the competitive enterprise AI market.

Enterprise Demand Drives Adobe’s Custom AI Solution

Major global brands have pushed Adobe to develop specialized generative AI capabilities that understand their specific intellectual property and creative requirements, according to reports from company executives. Hannah Alsark, Adobe’s VP of GenAI New Business Ventures, revealed that Fortune 2000 clients demanded models capable of comprehending their complete product catalogs, brand identities, and creative direction.

BusinessTechnology

AWS Faces Startup Spending Shift as AI Startups Delay Cloud Adoption, Internal Documents Reveal

Amazon Web Services is confronting a fundamental shift in startup spending patterns as companies prioritize AI model providers over traditional cloud services. Internal documents reveal startups are delaying AWS adoption while directing budgets toward GPU training, inference, and AI developer tools.

Startups Rethink Cloud Spending Priorities

According to internal documents obtained by Business Insider, Amazon Web Services has identified what employees describe as a “fundamental” shift in how startups allocate their technology budgets. Sources indicate that instead of making AWS their first major cloud expenditure, founders are increasingly delaying adoption of Amazon’s services while diverting spending toward AI models, inference, and AI developer tools.

AISoftware

Microsoft Integrates AI Deeper into Windows 11 with Voice-Activated Copilot

Microsoft is embedding generative AI more deeply into Windows 11, introducing a “Hey, Copilot” voice activation feature that aims to succeed where Cortana fell short. The updates focus on agentic AI, allowing the system to perform tasks in the background based on user commands. Analysts suggest this move aligns with the industry’s push toward more intuitive, AI-driven operating systems.

Microsoft’s AI Push in Windows 11

Microsoft has announced a series of new features for Windows 11, all centered around artificial intelligence and generative technologies. According to reports, the updates emphasize “agentic AI,” which sources indicate refers to AI systems that execute tasks autonomously in the background after receiving user instructions. This approach, analysts suggest, represents Microsoft’s latest effort to integrate AI into the core of its operating system, building on lessons from past ventures like Cortana.